Every year it feels like TV and radio stations, retailers and other businesses start the “holiday season” talk earlier and earlier. Some people complain. Some people love it. I’m usually thinking about other things — like how to stay sane. You see, online retailers (which many of my clients are) are basically going berserk during the months of November and December. Ever heard of Black Friday? Cyber Monday? E-commerce booms as the holidays near, especially among women and Millennials. Taking advantage of these search trends takes preparation, grit, timing, and even a little bit of luck. I’m not promising an…
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