Eyeballs. Lots of eyeballs. What’s the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads. In a matter of minutes, you can get an advertisement in front of the right people and instantly stir up business with either advertising service. The issue, of course, is that both can be expensive and deliver undesirable results. 
Businesses tend to set up their campaign incorrectly with the wrong goals in mind, end up failing, and inevitably blame the platform. In fact, it’s not the company’s fault, but rather that the business is not a good…
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