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How Agencies Should Approach Conversion Optimization for eCommerce | An...
Going ahead with our interview series, this time we are in conversation with Johann Van Tonder from AWA Digital. Johann, is the COO at AWA Digital, a leading international Conversion Optimization (CRO)...
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Why you should use Yoast internal linking
Yesterday we released our new internal linking tool in Yoast SEO Premium. The internal linking tool will help you to link to related content. It will find related posts for you, and it will become much...
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Why Your Brand Should Start Using Qualitative Data
“It is a capital mistake to theorize before one has data,” the famous problem-solver Sherlock Holmes once said. But what exactly do we mean when we use the word ‘data’? These days when marketers use...
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Why you should NOT write clickbait headlines
You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your...
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Should you create device-specific PPC campaigns?
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. The post Should you create...
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What the heck is machine learning, and why should I care?
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains. Please visit Marketing...
View ArticleWhat you should look for in a SEO solution
With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an SEO software...
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Why brands should care about brand safety in mobile advertising
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story… [This...
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How your startup should be using Google AdWords
If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the...
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Report: Personal health data should be off-limits to common marketing practices
The authors — who were instrumental in the creation of the Children’s Online Privacy Protection Act — call for governmental and industry safeguards. Please visit Marketing Land for the full article....
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Why you should budget for call tracking in 2017
With the current fiscal year winding down and budgeting for FY2017 gearing up, marketers are faced with the annual task of tracking effectiveness and justifying budgets. The key is to invest in tools...
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Why you should buy Yoast SEO Premium
One of the questions we regularly get is: “Why should I buy Yoast SEO Premium when the free version of Yoast SEO is so awesome already?”. Well, we’re glad you asked! Let me explain the most important...
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Why Should I Have a Website
The biggest change in business over the last fifteen years is our ability (in most countries) to create and launch our own business without anyone’s permission. We have also been granted (via the...
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10 things every performance marketer should know
In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme. Businesses are constantly looking for new ways to get the most out of their advertising spend, and...
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Why marketers should be paying attention to Twitch
Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel. Please visit...
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5 Big Reasons Why You Should Charge Per Project, Task, Or Program, And Not...
by wallyg Many coaches, consultants, virtual assistants, and others charge by the hour. They feel you put in the time and then you get paid. The consultant knows how much to bill the client, and the...
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Why You Should Steal My Daughter’s Playbook for Effective Email Outreach
Posted by ronell-smith During the holidays, my youngest daughter apparently had cabin fever after being in the house for a couple of days. While exiting the bedroom, my wife found the note below on the...
View ArticleWhen should advertisers consider pausing Google Local Inventory Ads?
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus...
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What Should You Do if Someone Attacks You Online?
Online trolls are an unfortunate part of life. While the Internet connects us, it also enables people to spew hate for no apparent reason. A survey from The Daily Mail, a leading UK news agency,...
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Why You Should Go Organic
by [Ananabanana] Kimchi is a famous Korean dish which is often referred to fermented Napa cabbage stuffed with various spices and pastes like garlic, red paste mixture, chili, and fish sauce and is...
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