As the old saying goes, “the pen is mightier than the sword.” This is definitely true when it comes to Facebook marketing, and I’ve found that the words I use (or don’t use) play a huge role in audience engagement. It’s a science really. Certain words possess persuasive qualities that can provide the spark of encouragement that get people to “Like,” “Love,” “Share,” “Comment” and so on. The key is to understand which words and persuasive, why they’re persuasive and how to use them in the right context to drive engagement. Once you get into the habit of this, you…
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