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What Is Content Advertising, and Should You Be Doing It?
As an industry, digital marketing moves fast – really fast. Tools, apps, and technologies that were indispensable just a few years ago have now become obsolete, and marketers in every sector and...
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Should SEOs and Marketers Continue to Track and Report on Keyword Rankings? –...
Posted by randfish Is the practice of tracking keywords truly dying? There’s been a great deal of industry discussion around the topic of late, and some key points have been made. In today’s Whiteboard...
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Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about. The post Excited about Google’s new map...
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78 Marketing Tasks You Should Outsource Immediately
If you’re like me, you stay busy. Running a business is a tall order in and of itself. When you throw marketing into the mix, things can quickly become overwhelming. If you haven’t felt this way yet,...
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How Should You Use Display Advertising?
We hear similar questions from clients on a regular basis. One question we hear often is “How do your other clients use Display Advertising?” Read more at PPCHero.com PPC Hero by Mermaid’s Aquarium of...
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Why Facebook Bots Have Amazing Potential (And Why You Should Still Ignore Them)
Chatbots are the latest in a long line of tech trends to sweep through the marketing world. One use and it’s delightfully obvious why. Ranging from fun and whimsical to straight-up commercial, chatbots...
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Why You Should Dump Your “Analytics Person” (And Do THIS Instead…)
Whether you’re a bootstrapped startup or a well-known company, you likely have one (or more) people on your team in charge of analytics. These are the people who wrangle all that big data into...
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Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? –...
Posted by randfish What’s more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching...
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What should I do when I discover a competitor’s Private Blog Network (PBN)?
Wherever you land on the private blog network (PBN) argument, it always pays to have a plan in place for when you encounter a competitor’s network. For many, the adherence to Google’s policies on...
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20 Phrases That You Should Be Using In Your Facebook Updates To Boost Engagement
As the old saying goes, “the pen is mightier than the sword.” This is definitely true when it comes to Facebook marketing, and I’ve found that the words I use (or don’t use) play a huge role in...
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4 Reasons Why Your Website Should Need Pay Per Click Optimization
by MetroAtlantaMarketing Pay per Click optimization is the need of the time and it is widely used on search engines, content websites and blogs. Whenever users click on the advertisement and visit the...
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Ecommerce blogging: five proven reasons why it should be part of your SEO...
Should ecommerce businesses blog? That’s a question many ecommerce business owners find confusing; it’s easy to visualize the benefit a small business with a few products can get by blogging, but when...
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How to Know When You Should Use Paid Social Media Traffic
Have you ever used paid social media? I know some people who completely avoid it. They think it means cheating, or it’s somehow inappropriate. In my opinion, paid social media traffic is an excellent...
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Why Personalization Should Be Invisible To Your Users
Personalization seems like the logical endpoint of data-driven marketing. If we can present our users with an experience that’s tailored to their interests, that should be better for them and better...
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Why mobile commerce sites should be designed for context
If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a...
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Why Every Website (Not Just Local Sites) Should Invest in Local Links and...
Posted by randfish At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local...
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How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula
A few years back when I first started NeilPatel.com, I spent $ 66,372.09 on paid advertising through LinkedIn, Google AdWords, Retargeter, Perfect Audience, and StumbleUpon ads. You might say that’s a...
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Poll: Should Google Build A Pass/Fail Mobile Interstitials Testing Tool?
Google announced they will be penalizing sites that have intrusive interstitials on mobile. But Google said there are types of interstitials that do not trigger the penalty and types that do… Search...
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Should You Be Outsourcing SEO Training for Your Team?
Posted by rachelgooodmanmoore When first looking to offer something new, most businesses fall in line with one of two schools of thought: Build it internally Purchase or outsource it There are pros and...
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Should Google’s Interstitial Mobile Penalty Hit AdSense’s Vignette Ads
Google announced their mobile interstitial penalty and a lot of discussion has been brewing about that penalty. One person asked Google’s John Mueller on Twitter if the AdSense Page Level Ads will be...
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