Clik here to view.
The Analytics Audit You Should Do
What can I say about an Analytics Audit that has not been said before? The answer is simple: nothing. It is also impossible to cover a thorough Analytics audit in one short post. That said, it does not...
View ArticleClik here to view.
Why Clickbait Works (And Why You Should Do More of It)
Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!). Since then, a slew of companies including Google and Facebook...
View ArticleClik here to view.
5 Google AdWords Features You Should Be Using In 2017
Google released several new features for AdWords throughout 2016 and the beginning of 2017, which means there are some new ways for paid advertisers to beef up their campaigns in the new year. Each new...
View ArticleClik here to view.
Why CMOs Should Embrace Ad Blocking
According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade." They expect three in 10...
View ArticleClik here to view.
How Long Should a Sales Letter Be? The Ideal Length of Your Next Lead...
by NASA Goddard Photo and Video When the topic is sales letters, invariably the question comes up “What’s the ideal length? How long should it be?” Although there are a lot of variables that need to...
View ArticleClik here to view.
UX or Design — Where should marketers invest?
Share There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful...
View ArticleClik here to view.
Sliders suck and should be banned from your website
Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that...
View ArticleClik here to view.
The Two Customer Conclusions Every Product Launch Should Foster
Share In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept...
View ArticleClik here to view.
How to decide ‘Should I bid?’
Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work....
View ArticleClik here to view.
Non-Shady Fake News Hacks Content Marketers Should Use Right Now
Learn how marketers can ethically leverage strategies used by fake news publishers to drive traffic and social media engagement. Related Stories The Weekly Measure: PPC Slumps, Taking Snapchat...
View ArticleClik here to view.
3 New Facebook Updates, Features Businesses Should Take Advantage Of
From revamping its News Feed algorithm and page layouts to rolling out its own version of Snapchat last week, Facebook has been busy adding new features and capabilities over the past few months. For...
View ArticleClik here to view.
What Email Marketing Reporting Metrics Should I Track to Optimize?
This is a personal question, so forgive me for being forward, but it’s important to ask before we begin. Have you ever ignored facts because it posed a threat to your beliefs? It’s okay if you...
View Article40 Video Stats You Should Know If You Work in E-Commerce [Infographic]
After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that’s chock full of 40 stats about video use in e-commerce. Check it...
View ArticleClik here to view.
7 Local Business Listing Sites You Should Claim Now
Finding time to update or create your online business listings can sometimes be a challenge. But, once you claim your listing, you can control what information and images are shown on these sites about...
View ArticleClik here to view.
The Four Statistical Concepts Every Online Marketer Should Know
Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this post, I’m going to present four statistical concepts I...
View ArticleClik here to view.
The 9 Emails Your Business Should Be Sending
So, you’ve already taken that first critical step toward getting your email marketing program off the ground by building your contact list, and now you need to send your subscribers…something. But what...
View ArticleClik here to view.
Sliders suck and should be banned from your website
Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that...
View ArticleClik here to view.
The Two Customer Conclusions Every Product Launch Should Foster
Share In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept...
View ArticleClik here to view.
How to decide ‘Should I bid?’
Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work....
View ArticleClik here to view.
Non-Shady Fake News Hacks Content Marketers Should Use Right Now
Learn how marketers can ethically leverage strategies used by fake news publishers to drive traffic and social media engagement. Related Stories The Weekly Measure: PPC Slumps, Taking Snapchat...
View Article