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3 New Facebook Updates, Features Businesses Should Take Advantage Of
From revamping its News Feed algorithm and page layouts to rolling out its own version of Snapchat last week, Facebook has been busy adding new features and capabilities over the past few months. For...
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What Time of Day You Should Write Marketing Emails to Avoid Mistakes...
No reason to burn the midnight oil, especially if you’re writing marketing emails. A study by Grammarly looked at when mistakes are made, and it found the best times for error-free writing. Check out...
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17 Facts about Search Psychology You Should Know
People are predictable. They have a set of observable behaviors that can be analyzed and assessed in a scientific manner. And when you get right down to it, marketing is all about psychology....
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If You’re Attending MozCon 2017, You Should Definitely Pitch to be an Ignite...
Posted by ronell-smith Are you a good storyteller, able to hold a crowd at rapt attention for minutes at a time? Do you have a story you’re bursting at the seams to share? Well, ye olde yarn-spinner, a...
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Should Google be more transparent with its updates?
It might seem hard to recall now, but there was a time when Google would regularly announce updates to its ranking algorithms, confirming what they were and how they would affect websites. During these...
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Mitch Joel on Why Agencies Should Care About Conversion Rate Optimization...
Move over Don Draper, the modern day agency marketer needs to be more of a Renaissance (wo)man. Sure, they need to be creative enough to craft a compelling pitch. But they also need to be data-driven....
View ArticleShould you outsource your content or hiring an in-house writing team?
It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writers are difficult to find. Companies need...
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Weekly Measure: Should You Gate Content, Mobile Ad Fraud and 8 Snapchat...
Related Stories The Weekly Measure: Snapchat Mistakes, Link Outreach & Google Shopping Ads The Weekly Measure: Increased SEO, Link Building Outreach & B2B Influencer Marketing The Weekly...
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Four Ways Businesses Should Use Customer Reviews [Infographic]
With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be using them...
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What you should know about Twitter’s latest privacy policy update
As it begins to store people’s off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support. Please visit Marketing Land for the full article. Marketing Land –...
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OK, Google: Should I Focus on Voice Search in 2017?
Answer: No. Not if you want to hit your 2017 goals. Seer Round Table Welcome to Seer Round Table – content driven by Seer employees talking through the latest trends in marketing. This is the product...
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Should Google Assistant Be Part Of Google’s Core iOS App
The other day, out of Google I/O, we reported the news about Google Assistant for iPhone. But it is a standalone app… Search Engine Roundtable
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Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails...
Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes a room look like the “after” shot on an HG-TV home makeover...
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Should SEOs Care About Internal Links? – Whiteboard Friday
Posted by randfish Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail...
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Who should optimize content: SEOs or content writers?
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization....
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Should You Be Using Live Video to Make More Money?
Facebook Live, YouTube Live, Periscope. All the major social platforms are integrating live streaming in some form. Several up-and-comers, like Meerkat and MeVee, are also creating buzz. And this all...
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4 Things You Should Know About Canada’s Anti-Spam Legislation
On July 1, 2014, Canada’s anti-spam legislation (CASL) went into effect. At that time, companies were given three years to meet compliance standards. With the July 1, 2017 deadline fast-approaching, we...
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Finding a Happy Medium: Should You Use Medium for Your company’s Content?
You’ve likely read an article on Medium before, even if you didn’t notice the green “M” hanging out in the corner of your screen. The platform houses tons of popular content created by both its users...
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